Choose your path
Whether you're discovering SEO for the first time or sharpening advanced skills, there's a track built for exactly where you are.
For complete beginners
Master the fundamentals of modern SEO in 1–2 hours. Learn how AI search works, build your first strategy, and earn your certificate.
For SEOs who know the basics
Go deeper with advanced techniques, real-world audits and practitioner-grade SEO templates. Built for working SEOs who want results.
Not sure which fits you? Take the 3-minute diagnostic quiz →
Basic course curriculum
Each lesson takes 10–15 minutes and ends with a short quiz to confirm your understanding before you move on.
Understand how search engines evolved from keyword matching to understanding meaning, intent and entities, and why that changes everything.
Learn about intent mapping, query classification and how Google decides what a searcher actually wants behind the words they type.
Move from keywords to entities. Understand what the Knowledge Graph is, how Google connects real-world things, and how your content fits in.
Discover how to write for both humans and machines, clear, direct, entity-rich content that earns rankings and AI citations.
Titles, headings, meta descriptions, internal links and the on-page signals that still drive performance in modern search.
Crawlability, indexing, page speed and Core Web Vitals, the technical foundations every site needs to be found and ranked.
Generative Engine Optimization explained. Learn how to write content that gets cited in Google AI Overviews, ChatGPT and Perplexity.
Put it all together. Create a simple, actionable SEO plan for any site, with a framework you can use again and again.
Standard course curriculum
For SEOs who already understand the basics. Go deeper, move faster, and walk away with templates you can use immediately on client or your own sites.
The strategic shift from keyword-first to entity-first SEO, and how to build a modern search presence that lasts.
Reverse-engineer the SERP to understand exactly what Google rewards for any query, and how to build pages that match.
Build entity networks, connect your content to the Knowledge Graph, and establish topical authority through structured relationships.
Crawl budget, robots.txt, XML sitemaps, canonicals, the architecture decisions that control what Google sees. + Technical Audit Template
LCP, CLS, INP, understand, measure and fix them using the Technical SEO Checklist. + Technical Audit Checklist
Nested JSON-LD schema from scratch. Learn which schemas move the needle and how to deploy them without errors.
Plan and execute an internal linking system that distributes authority, reduces orphan pages and boosts topical clusters. + Internal Linking Template
Build topic clusters that signal depth and earn featured positions across an entire subject area, not just individual pages.
The honest guide to AI-assisted content, how to use it without diluting your expertise signals or risking manual actions.
Optimize existing pages to appear in Google AI Overviews. Use the AI Audit Template to identify your best citation opportunities. + AI Audit Template
How RAG-based systems retrieve and cite content, and the specific writing patterns that get you into the answer, not just the results.
Authority signals still matter. Learn which link-building approaches work in modern search and which ones quietly hurt you.
Optimize for local intent in both classic and AI search. Entity signals, Google Business Profile and proximity in 2026.
Build a reporting system that tracks traditional SEO performance and emerging AI citation signals in one view.
Turn everything into a workflow. Audits, content planning, reporting, systematize it so your SEO compounds over time.
FAQ
If you're new to SEO or just starting to explore it, choose the Basic course. If you already understand keyword research, on-page SEO or have worked in SEO before, the Standard course will be more rewarding. Not sure? Take the 3-minute diagnostic quiz.
Yes, completely free. No credit card, no sign-up required. You can start Lesson 1 right now and your progress is saved in your browser automatically.
No. Progress is tracked in your browser using localStorage, no login or account needed for either course. Your progress is saved as long as you use the same browser and device.
The Standard course includes four Google Sheets templates: a Technical SEO Audit Template, a Technical SEO Checklist, an Internal Linking Template, and an AI Audit Template with Checklist. Each is introduced at the relevant lesson so you can use it immediately.
Once you complete all lessons in a course, a certificate page unlocks where you enter your name. Your certificate is generated instantly as a downloadable PDF, no waiting, no verification, just proof of your learning.
Begin today
The Basic course is free and takes under 2 hours. Begin now, no sign-up required.
Start Basic Course, Free